marketing platform
& data integration

Web portals
Customer zones
APIS & Integration
CX, UX & Design
SLA Support
Design / development / Support


Danone is a global leader with a unique health-focused portfolio in food and beverages. The Nutricia brand delivers an important part of Danone’s unique, health-focused portfolio.


Nutricia wanted to develop brand awareness among mothers and become a thought leader in the industry for children supplements. They also felt a growing demand of customers for online experience and education.

Solution details

Nutriklub is multi-channel advisory ecosystem providing personalized user experience. It’s target audience are mother and expecting mother, which are looking for reliable and professional source of parenting and baby nutrition advice.

  • Personalized customer journey according to baby’s stage of development
  • Helpful & engagement apps like:
    • Baby's diary - notebook
    • Baby development charts
    • Allergy risk calculator

We have been working with Danone Nutricia on the Nutriklub project since its launch in 2010. Thanks to long-term communication, we are not only a technology provider, but a trusted partner in the development of new functions, UX, and design.

[10 years]

Specialists creating

[400 000+]

Satisfied mothers
and fathers


Articles from

[25 000+]


Modular ecosystem,
that is continuosly growing

Nutricia has been our client since 2011. In 2018 we started to work on a redesign of the Nurtiklub portal. We prepared a new design for the whole portal and developed a new front-end and back-end.

Besides the portal, we also programmed a new CRM system. Nutriklub is not only a portal, but also a whole ecosystem consisting of the portal, CRM, newsletters, push notification system, Exponea + other analytics tools, and a mobile application.

Nutriklub system integration
Path 2
Path 3
Path 4

Data warehouse for Nutricia

Nutricia also had a challenge with cluttered data in silos without interoperability potential. The solution was to consolidate multiple data sources into a GDPR compliant Data Warehouse, which would enable Nutricia to innovate and build integrations with other systems in the future.

  • Nutriklub (web portal)
  • Klub Maminiek (web portal)
  • Nutriklub+ (mobile app)
  • Live Agent (service desk system)
  • Exponea (marketing automation)
  • Open for integration (REST, API, OAuth2)

Selected project parts


Nutriklub articles phone


Nutriklub articles phone

Conseling and live chat

Nutriklub articles phone


Nutriklub articles phone