From manual newsletters to a premium rewards platform

For five years, Moja ran a growing rewards business almost entirely by hand.

Moja curates exclusive employee benefits for dozens of client companies across Slovakia and Czechia, from large employers to professional associations. But every offer was assembled and distributed manually: newsletters sent through external mailing tools, with client logos and discount codes maintained one at a time.

There was no unified system. No single place to manage partners, offers, audiences and expiry dates, and almost no visibility into how benefits were actually being used.

The manual model had hit its ceiling.

Demand was outpacing capacity. Expired offers lingered in newsletters, outdated benefits were hard to categorize, and every personalized send (different offers per company, per role, per region) multiplied the manual work. A founder-led operation simply couldn't scale to the companies and employees already asking to join.

With ambitions to expand into the UK and the Middle East, and partners increasingly judging Moja by how the platform looks and feels, the business needed a premium, self-serve system, not another improvised workaround.

One platform that scales the business the founder built.

Moja now manages partners, rewards, audiences and expirations from a single Admin Portal. Offers filter automatically by company, role and region, and expired rewards drop off without manual cleanup.

Employers, employees and executives access a curated, mobile-responsive Rewards Portal that carries each company's own branding, wrapped in a completely new premium look.

Newsletters are composed in-platform and delivered through an integrated email service, and premium offers are gated behind Stripe subscriptions.

The platform is live and in production, giving Moja room to grow across markets without growing the manual workload.