A joyful digital home for the little ones' eyes

A child-friendly digital identity, connected to ZITA.

Eyekido is a modern eye care centre and optical store dedicated entirely to children, located right next to ZITA in Bratislava. Under one roof, they bring together paediatric ophthalmologists, optometrists, orthoptists, and opticians — all focused on protecting children's vision from an early age. Services range from entry-level eye exams and extended diagnostics to eye exercises and a curated selection of children's frames.

As a sister brand to ZITA, Eyekido needed its own distinct digital identity — a beautiful, child-friendly presentation website that would communicate warmth and professionalism, and allow parents to easily book appointments.

At the same time, the two platforms needed to feel connected: parents who are already ZITA customers should be able to see their children's Eyekido appointments and registrations within the same profile.

A standalone site with a shared backend.

We built Eyekido as a standalone presentation website with a fully integrated booking system — no e-shop, but with a strong focus on user experience and the unique nature of the audience: parents booking on behalf of their children. The visual design was delivered by an external graphic studio — khn office — with whom we collaborated closely to ensure the final result was both true to the brand and technically flawless to implement.

The key technical achievement was the shared backend: Eyekido was built on the same platform as ZITA, allowing us to connect the two systems. Parents registered at ZITA can see their children's Eyekido profiles, upcoming appointments, and visit history — all from within their existing ZITA customer account.

A connected ecosystem for families.

Eyekido launched with a digital presence that perfectly matches its brand personality — playful, trustworthy, and clearly built for families. Parents can easily find information about services and book appointments online, reducing friction for first-time visitors.

The shared backend with ZITA is the standout technical achievement of this project. Rather than building two completely separate systems, we created a connected ecosystem where family members are recognised across both platforms. A parent browsing ZITA for new frames can also check their child's upcoming Eyekido appointment — all in one place.

This integration laid the groundwork for a long-term digital ecosystem serving both adults and children within the same family, reinforcing loyalty to both brands simultaneously.