Exceptional customer experience turned into
e-commerce

No digital presence for a premium retail experience.

ZITA is a family-owned full-service optical store in the heart of downtown Bratislava. They offer comprehensive eye exams by experienced optometrists alongside a carefully curated selection of frames from small independent European manufacturers — handmade eyewear with exceptional quality and attention to detail.

Despite their premium positioning, ZITA had no digital presence at all. They needed more than just a website — they wanted a complete online platform that would reflect the quality of their in-store experience: an e-shop for frames, a booking system for eye exams and frame fittings, and a customer zone where clients could manage their appointments and favourites.

The client had a clear vision, high standards, and required close collaboration across multiple external parties. The complexity was significant from day one.

A platform built through deep discovery and tight cross-team collaboration.

We started with an extensive product discovery phase — multiple workshops and meetings to fully understand what the client truly needed. ZITA was demanding in terms of detail and quality, which meant thorough planning before a single line of code was written.

The project required tight collaboration across multiple parties simultaneously: a graphic studio handling visual design, a warehouse management vendor whose stock system we integrated with, and our own team covering frontend, backend, integrations, and CMS.

A digital home that matches the in-store experience.

For the first time, ZITA had a digital home that matched the quality of their physical store — a polished, representative website where customers could browse and order frames, and book appointments for in-store visits.

The booking system gave the team full visibility into customer flow, reducing administrative overhead and improving staff efficiency. The custom CMS became a daily operational tool for managing inventory, customer records, and store communications.

Customer profiles added a layer of personalisation that strengthened loyalty — users can save favourite frames, track their orders, and manage reservations from a single account. Sales grew as a direct result of the new online channel.

Today, we continue to support ZITA under an ongoing SLA agreement — covering everything from CMS updates and web maintenance to helping customers who can't log into their accounts. The relationship didn't end at launch; it evolved into a long-term partnership.