Turning a manual leaflet process into an AI-built system in days

Every leaflet started in a spreadsheet.

Dr. Max, a leading European pharmaceutical retail group operating across Central and Eastern Europe, built its promotional leaflets almost entirely by hand. Product data lived in exported Excel files, items were added one by one, and historical information had to be tracked down manually each time.

Products were individually cut out of finished PDFs, and every leaflet meant slow, fragmented back-and-forth between Dr. Max, its creative agency, and dozens of suppliers. It worked but it consumed time, capacity, and attention at every step.

Manual work that was both costly and easy to get wrong.

The process didn't just take time — it left constant room for inconsistencies, and the coordination overhead grew with every supplier and every edition. Time, capacity, and attention were being spent on repetitive work instead of the leaflets themselves.

Dr. Max needed one reliable system: a single source of truth for product data, a faster production cycle, and a workflow designed to cut manual effort by more than half.

Delivered, deployed, and already in production.

The system is live. Dr. Max has already used it to prepare its first real leaflet. By automating the most repetitive steps and consolidating product data into a single source of truth, it's built to cut manual effort by more than 50% while speeding up both supplier communication and the overall production cycle.