Pavol founded BRACKETS over 10 years ago and has led the studio through 80+ successful projects across healthcare, fintech, e-commerce and enterprise. He started as a developer and CTO, which means he still thinks in systems, but today his focus is on the business side: helping clients figure out what to build, how to scope it, and whether it's worth building at all.
His technical background makes him the kind of CEO who can sit in an architecture review and a board meeting on the same day, and add value in both. He's deeply invested in AI, not as hype but as a practical shift in how software gets built and delivered.
At BRACKETS, he sets the product strategy, leads client relationships, and makes sure the team stays small enough to care and experienced enough to deliver. His belief: the best software studios don't scale by adding people — they scale by making better decisions earlier.
His writing focuses on the intersection of business and technology: when custom software makes more sense than SaaS, how AI changes the economics of software development, and what it actually takes to ship products that matter.
